Case study

Usage case analysis leads to successful private placement

Deal Type and size

Private placement
$23M (in three rounds)

Sector

Data Security

Client location

Israel

How we made it possible

We provided an in-depth analysis of the client’s usage case by evaluating three directions and collating data. Our analysis considered both demand-side and supply-side parameters. We performed a need analysis, a value propositions analysis, built a total addressable market model, a competitive analysis, and built a positioning model.

The analysis was presented to the company’s founders who were able to use it to convince investors of the business and financial potential of their product.

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